When I consider marking there’s a lot of confusion of all what is digital marketing what is it for people making a lot more complicated than it really is but it’s really easy to understand which is why I wanted to make this detailed introduction video or just break it down for you.
What Is Digital Marketing
Hi everyone I’m Swarn Jain and today I’m gonna break down the definition of digital marketing by me in my own words. Before we get started make sure you subscribe to this channel and if you’re on you to quit the alert notification that we want to go live you’ll get notified.
Definition of Digital Marketing
Essentially digital marketing is a former marking that compass is the use of digital tools or channels to communicate to your audience a good example of this as the channel that you may use to communicate to your audience is Facebook when you post on Facebook when you have one follower 0 you’re communicating with your audience if use tools like many chat tell put a Facebook message out or text message out that’s another example of using a tool to communicate to your audience.
These are examples of digital marketing help businesses can leverage digital channels such as social media search engines emails and other sites to connect with their audience right so it’s not necessarily just the channels that you may be thinking of like Instagram for all intents surgeons are a good example of a child that’s super popular and so is the email I know a lot of people are saying email is dying but they’ve been saying that for over 10 years and trust me it is not that it’s being used more and more because it’s a cornerstone of corporate communications.
Now there are many different aspects of digital marketing for example in addition to marking agency you may find a social media marketing department or ask your department or even a department right these are all examples of different apartments that can happen to compass and digital marketing campaign they all make up one big picture which is creating your brand presence online that’s the goal so anything but you actually you ex’s design Neil.
How’s it really did your market once someone lands on your website that’s your brand that’s your presence how are you communicating that message out when people lack that’s all part of digital marketing just like when you post an image on Facebook sometimes that image is a photo other times it’s a graphic you may be using tools like Canva which is free to create that image now there’s also traditional marketing.
I want to break down digital marking versus traditional marketing so that way there’s no confusion traditional marketing is essentially the same ideas different marketing except. The idea of the online component with the digital component for example tradition marking would be using tools like billboards print ads magazines newspapers direct mail phone calls like dialing and saying.
Hey, would you buy from me versus using what’s app which should be more digital but doing direct phone calls that would be more traditional in other words traditional encompasses a form of physical marking digital would be using tools like social media channels emails search engine optimization blogging you pretty much get the picture so what is digital marketing matter well?
Google on base would generate more revenue than any other traditional media company out there because they control more eyeballs that’s why digital marketing matters it’s where the tension is looking around you although at least half the people that you’re looking at right now have a bold and are on it right I’m not talking about the phones in the pocket and talk about their lives on their phone and they got that apple AirPods in their ears or headphones you’re doing something with their phone.
That’s our people’s attention and eyes are if that’s where their eyes and attention is that’s where there’s money to be made now how many of you actually look at billboards chances are you know bus to come by with the Billboard or you see a Billboard on the street probably the heart that’s why the Google and Facebook are much bigger than any traditional media company out there so as digital marketing right there for your business well chances are it is where the problem was every business out there other than the one that like government-related and the reason being is government type businesses are more contract basis.
Where you don’t really need digital marketing for that but typically on for almost every single business, you can do well through digital marketing now if you’re not sure where you can get started with digital marketing you can use tools like research yes you can type in any of your competitor you are all if you don’t know your competitors you could have been any keywords.
Researchers will tell you all the people who rank for it that’ll give you ideas for competitors now what’s beautiful about rumors suggest is it tells you what keywords you’re comparing for where they spend their money what keywords they’re ranking for what content they’re creating that’s getting social shares from you know Facebook or Pinterest it’s telling you what you should focus on to do well especially if you’re starting off.
Now if you have any questions you’re not sure where to get her from Digimarc even after Reading this Article, leave a comment below and I’ll help you and I respond to whatever questions you may have if you are looking for help like someone to just help and do it for you check out my ad agency Neil Patel digital if you enjoy this video like it share it leave a comment telling the people about it make sure you subscribe to the channel thank you for watching.